The medical website design agency for Australian doctors and clinics

Medical website design that books consultations. Not just compliments.

Custom websites for doctors, surgeons and private clinics, written, designed and built in-house to turn the patients who find you into the patients who book.

  • Medical only. Since 2011, nothing else.
  • Built to bring in at least 20% more patient enquiries
  • 10 new consults within 45 days of launch, guaranteed
  • Copy written with AHPRA, TGA and Privacy Act rules in mind
Book a free website strategy session See our websites 30 minutes. No pitch deck. We review your current website with you, live.
The Beyond Aesthetics website, designed by OMD
Beyond Aesthetics · Sydney
467%more enquiries after the new websiteThe Crown Clinic
10new consults within 45 days of launchEvery website we build
113%more website conversions, year on yearVein Doctors Sydney
5.0 ★★★★★ Google Reviews
Google Partner Certified agency
As featured in

Your website shouldn't just look good.

It is your digital front door, and most patients walk up to it before they ever pick up the phone. This is a letter about what happens next.

Dear Clinic Builder,

Tonight, somebody will read three clinic websites before they go to bed. One of them will be yours. They have already decided on the procedure. Now they are deciding on the surgeon.

Two of those websites will lose them in the first screen.

One will get the enquiry.

It is rarely the prettiest one. Pictures get attention. Words, order and one obvious next step get the booking. So before you think about colours and fonts, ask yourself honestly:

  • Does your header say who you help and what to do next, in one glance?
  • Is the tone right for a nervous patient, not a fellow consultant?
  • Do you explain your procedures in plain, easy words?
  • Is booking a consultation obvious, from every page, on a phone?

If any of those made you wince, you are not alone. Most clinic websites are built by generalist agencies who would build a restaurant site the same way. We only build for healthcare, and every word, image and button we place has one job: booking patients.

So do not believe a word we say. Further down this page are the websites we have built, the before and after numbers, and the names of the clinicians who will confirm all of it. Read them, then decide.

Huyen Truong
Huyen Truong, MBAFounder, OMD
Atlantis MedicalHair transplant clinic, Melbourne
Hair Transplants MelbourneHair transplant clinic, Melbourne
Mr Hazem AlfieDelta Clinics, Harley Street
British Face ClinicHarley Street, London
Mr Aftab SiddiquiBreast and Body Clinic UK, Manchester
Mr Hyder RidhaHR Plastic Surgery, London
Mr Hakam GhabraThe Harley Street Eye Centre, London
Tap to play

Nobody ever booked a consultation because a website won an award.

Most medical web design agencies will show you a mood board. Fonts. Colour palettes. A homepage that looks lovely on a 27-inch monitor.

Here is the problem. Your patients are on their phones, between other things, comparing you with two other clinics. A beautiful medical website that doesn't answer their questions or make booking obvious is an expensive brochure.

So we design backwards from the booking: what a patient needs to read, in what order, before they trust you enough to enquire. Then we make it look like the practice you actually run.

0%
More patient enquiriesThe minimum we build every website to deliver.
0
New consults in 45 daysGuaranteed within 45 days of your website going live.
0 hrs
Of your timeFor the whole project. A generalist agency can take 20.
The Crown ClinicThe new FUE hair transplant page, Sydney

Enquiries have gone crazy, the number of enquiries has increased by three folds ever since they started.

James NadinCEO and Owner, The Crown Clinic, Sydney and Melbourne
467%more enquiries
5% to 20%organic conversion rate
-88%organic bounce rate

A new website built for conversion, with SEO behind it. The analytics screenshots are in the case study below.

Our work

Website design for doctors, built to be booked.

94 websites, every one written, designed and built by our in-house team for a real practice, from Sydney and Melbourne surgeons to specialist eye, hair, vein and vasectomy clinics, in Australia and overseas.

Custom design, never a template. Tap any website to scroll through it the way a patient does.

Before and after

What a new website did. Clinic by clinic.

Traffic, bounce rate, conversion rate and enquiries, before the new website and after it, straight from each clinic's analytics.

SEO results

Built to rank. Rankings you can screenshot.

A website nobody finds books nobody. Every site we build is SEO-ready from the day it launches, and these are the Google Search and Maps results our medical SEO team earns for clients, grouped by specialty.

Every screenshot below was taken from a live client account. Tap a specialty, then swipe through the results.

AI search results

Websites that ChatGPT and Google AI Overviews recommend.

Ask either one "who is the best rhinoplasty surgeon in Sydney" and you get a shortlist, not ten blue links. A well-structured website is how a clinic gets on it. These are our clients on that shortlist.

Clear pages, real credentials and answers to the questions patients actually ask: what a language model looks for before it names a clinic.

Healthcare web design for practices that would rather be with patients than in website meetings.

One rule: we only work with healthcare. Whatever you practise, we already know your procedures, the questions your patients ask before they book, and what your regulator will and won't let a website say.

Plastic surgeons
Ophthalmologists
Hair transplant clinics
Aesthetic clinics
Dermatologists
Orthopaedic surgeons
Men's and women's health
Weight loss surgery
  • Dentists
  • Head and neck surgeons
  • Rheumatologists
  • Vein clinics
  • Vasectomy clinics
  • Mental health clinics
  • GP practices
  • Medical associations

If you treat patients privately, you are on this list.

Clients

Some of the clients we work with.

What's included

Medical website design services, built around one goal.

Every practice is different, so we don't offer a cookie-cutter website. What every build has in common is everything a patient needs to go from "who is this?" to "book me in".

Custom design, never a template

Built around your brand, your procedures and the patients you want more of, so you read as the choice, not just a choice, to patients and referring doctors alike.

Every website we build

Copy by medical copywriters

SEO-optimised patient education content in plain English, written by our own medical copywriters and checked against AHPRA and TGA advertising rules before it goes live.

The words do the converting

Mobile-first and fast

Most patients meet you on a phone. Responsive layouts, compressed images and a fast host, so the page is readable before they lose interest.

Desktop, tablet and mobile

SEO built in from day one

A page for every procedure patients search for, clean technical SEO, and every old URL redirected, so a new website adds to your rankings rather than resetting them.

Ready for Google and AI search

Designed to convert

One obvious next step on every page: click-to-call, WhatsApp, enquiry forms and booking, next to the reviews, credentials and before and afters that earn the click.

From visitor to consultation

Photography, video and tracking

Professional photos and video of you, your team and your clinic, instead of stock models. And every call and form tracked, so you can see what the website books.

Real faces, counted enquiries

Our 6-step medical website design process.

Medical practice website design is a sequence, not a menu. Nothing gets designed until we know who the website is for and what it has to make them do.

Three of the team reviewing a client website together on screen01

Understand the practice before drawing a pixel.

One week of structured onboarding, with call agendas, discovery exercises and timelines agreed up front.

  • 1
    ConsultationYour goals, your procedures, the patients you want more of and the referrers you want to impress. Plus what is working on your current website and what is quietly losing you enquiries.
  • 2
    Keywords and content planThe searches your patients make, mapped to the pages that will answer them. Our medical copywriters then write the content, so you review words, not a blank page.
Two of the team going through a website design on a laptop02

Design and build around the booking.

Website development for doctors starts with a layout that puts the right information in the right order, then puts the brand on top of it.

  • 3
    Web design conceptA custom design concept for your sign-off, built on a wireframe we know converts. Feedback is gathered in one place, so there is no endless trail of comments.
  • 4
    Web developmentBuilt by our own developers, responsive on every device, fast, SEO-ready, and wired up so every call, form and booking is tracked.
Two of the team talking through results at the office table03

Launch, then keep it working.

Launch day is where the guarantee clock starts, not where we stop.

  • 5
    Testing and optimisationEvery page checked on phones, tablets and desktops, every form tested end to end, speed tuned, and every old URL redirected so your rankings come with you.
  • 6
    Launch and supportYour website goes live, backed by our guarantee of 10 new consults within 45 days of launch. After that, hosting, maintenance and updates are handled for you.

He found you. Now your website has to win him.

He is reading on his phone, at lunchtime, with two other clinics open in other tabs. We are confident enough in what our websites do next to put it in writing.

10New consults within 45 days of launchGuaranteed for every website built with our 7-Step Patient Generating Website Formula.
90Day money-back guaranteeIf the website isn't doing its job, you are not stuck paying for it.

The full terms of both guarantees are written into your proposal, before you sign anything.

Book a free website strategy session

Hosting and maintenance

A medical website you never have to think about.

A slow, hacked or broken website loses patients quietly. We host and look after the websites we build, and we can take on the one you already have.

Didn't build your website with us? We offer the same hosting and maintenance for websites we haven't built.

Talk to us about your website
  • Best-practice hostingFast, secure servers set up for WordPress.
  • Daily backupsYour website can be restored, whatever happens.
  • Staging environmentsChanges tested on a copy before they go live.
  • Unlimited SSLThe padlock patients look for, on every domain.
  • Premium WordPress pluginsLicensed, maintained and kept up to date.
  • Global CDNPages served quickly wherever patients are.
  • Regular updatesWordPress, theme and plugins kept current and safe.
  • Priority email supportA real person on our team, not a ticket queue.

One team

Put all your needs in specialist hands.

A website is the hub. These are the spokes that send patients to it, run by the same in-house team, so nothing gets lost between agencies.

Medical SEO

Our High Performance SEO campaign, to get you to the top of Google Maps, organic search and AI answers.

Google Ads

High-converting Google Ads campaigns that can bring in new patient bookings in as little as two weeks.

Photography and video

Professional photos and video of you, your team and your clinic, for the website, ads and social media.

Social media

A branded social presence and Facebook and Instagram advertising that match the website, so patients who check you out on Instagram see the same practice.

See social media ads →

Patient funnels

Ebooks, webinars and video funnels that position you as the expert and capture the patients who are not ready to book yet.

Content marketing

Monthly articles from our medical copywriters, answering the questions patients search before they enquire.

Doctors on camera. Unscripted.

In their own words, with the numbers they can prove. Australian clinics first, then our clients overseas. Tap to play.

"The team has worked through my website to improve conversion factors and increase useability. The website conversion number has gone up by 113% compared to the same time last year."

Dr Ryan McConnellEndovascular Specialist and Interventional Neuroradiologist, Vein Doctors Sydney

"Over the last 12 months, we have increased the web traffic by over 100% and also increased the conversion by over 100%."

Dr Naveen SomiaMBBS, PhD, FRACS, Plastic Surgeon

"Enquiries have gone crazy, the number of enquiries has increased by three folds ever since they started. They are very thorough and results driven with their work."

James NadinCEO and Owner, The Crown Clinic, Sydney and Melbourne

"Currently they are managing our website, they have designed a totally new website, they have also been doing our SEO and I've seen great results with the SEO. I have seen an increase of almost 730% in the total number of leads or inquiries that come to the clinic."

Mr Hazem AlfieConsultant Plastic Surgeon, Delta Clinics, London

"My website has been redesigned, I have lead magnets such as interesting eBooks, client testimonials, fantastic blogs, detailed new content and they set up a CRM which enables me to track and monitor how my website performs. The website conversion number has gone up by 618% compared to the same time last year."

Mr Aftab SiddiquiPlastic Surgeon, Breast and Body Clinic UK, Manchester

"OMD devised a comprehensive plan to overhaul my entire website, repositioning it as the go-to Mummy Makeover expert. OMD successfully secured our ranking for highly competitive keywords, driving over 16,000 monthly visitors to our website. In comparison to the initial state of my website, OMD not only met but exceeded my expectations."

Mr Hyder RidhaPlastic Surgeon, HR Plastic Surgery, London and Hertfordshire

"Prior to picking OMD, I'd spoken to around 52 or 53 agencies. With OMD, there was a very clear plan from the beginning. The new landing pages look really, really clean, really cool, and very professionally done."

Mr Hakam GhabraClinical Director, The Harley Street Eye Centre, London
The Online Marketing For Doctors team
Three of the team reviewing client results together
Sydney headquartersB407/440 Harris Street
Ultimo NSW 2007
+61 2 9191 7388

Before you book, three things need to be true.

This is not for everybody. A website built to book patients asks a little of you, too. So, honestly:

  • You want a website that brings in patients, not just one that looks nice. We will push for clear calls to action and plain words over clever ones, because that is what books consultations.
  • You can give it about three hours. A kick-off call, a design review and a final sign-off. We do the rest, but nobody can tell your story better than you.
  • Your team answers enquiries fast. A website can make the phone ring and the forms arrive. Somebody at the clinic still has to say hello, ideally the same day.

If that is you, the next step is a free 30-minute website strategy session from our Sydney office. We will go through your current website with you, show you what is costing you enquiries, and tell you what we would change first.

90

Day money-back guarantee. Plus 10 new consults within 45 days of launch. If the website doesn't do its job, you are not left paying for it.

P.S. Every day your website sends a patient back to Google, the clinic on the next tab gets the consultation, the review and the referral that comes with it.

Book a free website strategy session

Where we are

Five Australian offices.

Headquartered in Sydney, with teams in Melbourne, South Yarra, the Gold Coast and Adelaide. Strategy sessions run from any of them, and you are welcome to come in.

The reception of the Online Marketing For Doctors office in Ultimo, Sydney

Sydney headquarters

B407/440 Harris Street
Ultimo NSW 2007

+61 2 9191 7388

Melbourne

58/24–38 Little Bourke Street
Melbourne VIC 3000

+61 3 9008 6996

South Yarra

Suite 309/7 Claremont Street
South Yarra VIC 3141

+61 3 9008 6996

Gold Coast

Suite 12603/36 Old Burleigh Road
Surfers Paradise QLD 4217

+61 2 9191 7388

Sensible questions, straight answers.

The swagger stops here. These are the questions Australian doctors and clinic owners ask us about medical website design on strategy sessions, answered the way we answer them.

How much does a medical website cost?
It depends on the number of pages and procedures, the features you need (online booking, finance calculators, multiple locations, eCommerce), and whether you want photography, video and copywriting included. Rather than a menu of packages, you get a written proposal with exact pricing after the free strategy session, once we know what the website has to do.
Can you update our existing website, or do you only build new ones?
Both. Sometimes a website needs a rebuild; often it needs new procedure pages, clearer calls to action and better copy on the pages that already rank. On the strategy session we look at your current site with you and tell you honestly which one you need.
Will a new website hurt our Google rankings?
Not when the move is done properly, and that is a big part of our job. We map every page on your old website, keep and improve the content that already ranks, redirect every old URL to its new home and watch Search Console closely after launch. Done carelessly, a redesign can wipe out years of rankings, which is why SEO is built into our process rather than added afterwards.
What should we ask a medical website design company before signing?
Four things. Who writes the copy, and have they written for your specialty before. Whether the design is custom or a template with your logo on it. What happens to your rankings on launch day. And who owns the site, the domain and the content afterwards. Our answers are on this page, and the last one is simple: you do.
How do your guarantees work?
Every website built with our 7-Step Patient Generating Website Formula comes with a guarantee of 10 new consults within the first 45 days after launch, and a 90-day money-back guarantee. The full terms of both are written into your proposal, so you know exactly what is covered before you sign anything.
How do you keep the website compliant?
Because we only work in healthcare, compliance is part of how we write, not a check at the end. Every page is written against AHPRA and the Medical Board’s guidelines for advertising a regulated health service and for cosmetic procedures, the TGA’s rules on advertising therapeutic goods, and the Privacy Act for enquiry forms and patient data. Testimonials, before and after images, offers and claims about outcomes all have rules, and we have written under them, and under the GMC, ASA and HIPAA for our clients overseas, for over a decade.
Who owns the website?
You do. The website, the content, the photography and the software are yours forever, even if we part ways. No hostage holding.
Do you offer hosting and maintenance?
Yes: best-practice hosting, daily backups, staging environments, unlimited SSL, premium WordPress plugins, a CDN, regular updates and priority email support. We offer it for the websites we build and for websites we haven't built.
Which platform do you build on?
Most of our medical websites are built on WordPress, because it is flexible, fast when it is set up properly, and easy for your team to update. For clinics that sell skincare or medical products online, we also build on Shopify.
Can you also run our SEO, Google Ads and social media?
Yes. We are a medical web design agency inside a healthcare-only marketing team, so medical SEO, Google Ads, social media, photography and video, and patient funnels are all handled by the same people. Many clients start with the website, then add medical SEO, Google Ads or social media advertising to send it more patients.
Can I see examples of websites you have built?
Yes. The websites further up this page are all ours, and you can scroll through each one in full. The before and after case studies show what changed once they went live.

Contact us.

Tell us about your practice and your current website. We will come back to you within one business day.

Prefer to pick a time?

  • We review your current website live, against the competitors your patients compare you with
  • You leave with a patient generation blueprint and the first changes we would make, whether or not you hire us
  • No pitch deck, no pressure, and we will tell you if we are not the right fit

Prefer to talk now? +61 2 9191 7388