How much does a medical website cost?
It depends on the number of pages and procedures, the features you need (online booking, finance calculators, multiple locations, eCommerce), and whether you want photography, video and copywriting included. Rather than a menu of packages, you get a written proposal with exact pricing after the free strategy session, once we know what the website has to do.
Can you update our existing website, or do you only build new ones?
Both. Sometimes a website needs a rebuild; often it needs new procedure pages, clearer calls to action and better copy on the pages that already rank. On the strategy session we look at your current site with you and tell you honestly which one you need.
Will a new website hurt our Google rankings?
Not when the move is done properly, and that is a big part of our job. We map every page on your old website, keep and improve the content that already ranks, redirect every old URL to its new home and watch Search Console closely after launch. Done carelessly, a redesign can wipe out years of rankings, which is why SEO is built into our process rather than added afterwards.
What should we ask a medical website design company before signing?
Four things. Who writes the copy, and have they written for your specialty before. Whether the design is custom or a template with your logo on it. What happens to your rankings on launch day. And who owns the site, the domain and the content afterwards. Our answers are on this page, and the last one is simple: you do.
How do your guarantees work?
Every website built with our 7-Step Patient Generating Website Formula comes with a guarantee of 10 new consults within the first 45 days after launch, and a 90-day money-back guarantee. The full terms of both are written into your proposal, so you know exactly what is covered before you sign anything.
How do you keep the website compliant?
Because we only work in healthcare, compliance is part of how we write, not a check at the end. Every page is written against AHPRA and the Medical Board’s guidelines for advertising a regulated health service and for cosmetic procedures, the TGA’s rules on advertising therapeutic goods, and the Privacy Act for enquiry forms and patient data. Testimonials, before and after images, offers and claims about outcomes all have rules, and we have written under them, and under the GMC, ASA and HIPAA for our clients overseas, for over a decade.
Who owns the website?
You do. The website, the content, the photography and the software are yours forever, even if we part ways. No hostage holding.
Do you offer hosting and maintenance?
Yes: best-practice hosting, daily backups, staging environments, unlimited SSL, premium WordPress plugins, a CDN, regular updates and priority email support. We offer it for the websites we build and for websites we haven't built.
Which platform do you build on?
Most of our medical websites are built on WordPress, because it is flexible, fast when it is set up properly, and easy for your team to update. For clinics that sell skincare or medical products online, we also build on Shopify.
Can you also run our SEO, Google Ads and social media?
Yes. We are a medical web design agency inside a healthcare-only marketing team, so medical SEO, Google Ads, social media, photography and video, and patient funnels are all handled by the same people. Many clients start with the website, then add medical SEO, Google Ads or
social media advertising to send it more patients.
Can I see examples of websites you have built?