Do you guarantee page one rankings?
No. No honest medical SEO agency can guarantee a specific position, because Google and the AI models change the rules without asking anyone. What we do is set benchmarks up front, measure against them monthly, and show you the same screenshots we show on this page.
What does a medical SEO agency actually do that we cannot do ourselves?
Most of it you could do, given a spare day a week for two years. What you are buying is the sequence and the people who have run it before: keyword research across every procedure and suburb, pages built to convert rather than to read well, authority from sources a medical search respects, and the technical work nobody enjoys. We also know which claims AHPRA will let you make, which is where most in-house SEO for doctors quietly stalls.
How long until we see results from medical SEO?
Tangible movement usually shows from month two or three after launch: better Maps positions, first page for long-tail terms, more enquiries. The competitive short-tail keywords, "rhinoplasty Sydney" for instance, take longer and are worth more. Year two is where the compounding shows.
What does it cost?
Pricing depends on how competitive your procedure and city are, and how much of the website needs rebuilding first. You will get a written proposal after the strategy call, not a menu.
How long is the commitment?
Twelve months for the first year. SEO that is switched off at month four is money spent on a foundation nobody built on. We set performance projections at the start; if every recommendation is followed and nothing improves, you can ask for a review and early termination.
We get most patients from referrals. Does this still apply?
Yes, and more than you would think. Referred patients research you before they book, and many of them read the AI summary or the Maps reviews first. A strong search presence wins the referral you were already going to get and the one you weren't.
Why not just run Google Ads?
Run both if you can. Ads give you patients next week and stop the day you stop paying. Organic listings still take more clicks than the ads above them, and SEO tends to deliver about twice the return of paid search once it matures. Most of our Australian clients use ads to bridge the first few months.
How do you stay compliant with Australian rules?
Because we only work in healthcare, compliance is part of how we write, not a check at the end. Everything is written against AHPRA and the Medical Board’s guidelines for advertising a regulated health service and for cosmetic procedures, the TGA’s rules on advertising therapeutic goods, and the Privacy Act for anything that touches patient data. Testimonials, before and after images, offers and claims about outcomes all have rules, and we have written under them, and under the GMC, ASA and HIPAA for our clients overseas, for over a decade.
What is AI SEO, and is it different?
It is the work of getting your clinic recommended inside Google AI Overviews and ChatGPT answers, not just listed in the classic ten blue links. The foundations are the same as good medical SEO. The extra layer is structure and consistency: your clinic described the same way everywhere, with reviews and citations a language model can trust.
