/* ==========================================================================
   /google-ads/ additions on top of the shared base (style.css, as on
   /medical-seo/). Only what this page adds: the hero video with ad cards,
   the partner seal, the Google Ads funnel, ad types and the search mock-up.
   ========================================================================== */

/* ---------------- hero: video in place of the UK map ---------------- */
.hero-viz.viz-video{aspect-ratio:auto;height:auto;min-height:0;width:100%;padding:56px 0 64px}
.hv-frame{
  position:relative;border-radius:16px;overflow:hidden;aspect-ratio:16/10;background:#0b0d0e;
  box-shadow:0 0 0 1px rgba(255,255,255,.12),0 0 0 7px rgba(0,219,152,.14),0 40px 80px -30px rgba(0,0,0,.9);
}
.hv-frame video,.hv-frame img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.hv-frame::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(0,0,0,0) 55%,rgba(0,0,0,.55));pointer-events:none}
/* the ad card: the same white pill as the SEO search chip, with Google's
   "Sponsored" marker in front of the keyword */
.fc-ad{
  display:grid;gap:3px;background:var(--white);color:var(--ink);border-radius:12px;padding:9px 12px 10px;
  box-shadow:0 18px 34px -14px rgba(0,0,0,.8);min-width:0;max-width:230px;
}
.fc-ad .spon{display:flex;align-items:center;gap:6px;font-size:.6rem;font-weight:700;color:var(--ink)}
.fc-ad .spon svg{width:14px;height:14px}
.fc-ad .kw{font-size:.68rem;color:var(--ink-2);display:flex;align-items:center;gap:5px}
.fc-ad .kw svg{width:11px;height:11px;flex:none;color:var(--ink-3)}
.fc-ad .hl{font-size:.78rem;font-weight:600;color:#1a0dab;line-height:1.25}
.fc-stat{
  display:grid;gap:2px;background:var(--black);color:var(--white);border:1px solid rgba(0,219,152,.45);
  border-radius:12px;padding:10px 14px;box-shadow:0 18px 34px -14px rgba(0,0,0,.85);
}
.fc-stat b{font-family:var(--action);font-weight:600;font-size:1.7rem;line-height:1;color:var(--green)}
.fc-stat span{font-size:.68rem;font-weight:600;line-height:1.3;max-width:20ch}
.fc-stat small{font-size:.6rem;color:var(--on-dark-3);font-weight:600}

/* ---------------- partner seal ---------------- */
.seal{display:block;width:100%;height:auto}
.seal text{font-family:var(--action)}
.badge-seal{padding-left:10px}
.badge-seal .seal{width:46px;height:46px;flex:none}

/* ---------------- funnel: leads to procedures to revenue ---------------- */
.funnel{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:10px;margin-top:26px}
.funnel div{position:relative;border:1px solid var(--paper-line);border-radius:10px;padding:14px 14px 12px;background:rgba(255,255,255,.04)}
.funnel div+div::before{
  content:"";position:absolute;left:-10px;top:50%;width:10px;height:2px;background:var(--green);
}
.funnel .num{display:block;font-size:clamp(1.5rem,2.6vw,2.2rem);color:var(--green);line-height:1}
.funnel small{display:block;margin-top:6px;font-size:.78rem;color:var(--on-dark-2);line-height:1.35}
.funnel-note{margin-top:12px;font-size:.82rem;color:var(--on-dark-3)}
@media (max-width:520px){.funnel{grid-template-columns:1fr}.funnel div+div::before{left:20px;top:-10px;width:2px;height:10px}}

/* ---------------- Google Ads campaign types ---------------- */
.types{background:var(--off)}
.types-head{display:grid;grid-template-columns:minmax(0,1fr) auto;gap:32px;align-items:end;margin-bottom:40px}
.types-head h2{margin-bottom:12px}
.types-head .seal-lg{width:150px;height:150px;flex:none;filter:drop-shadow(0 18px 30px rgba(0,0,0,.25))}
.types-layout{display:grid;grid-template-columns:minmax(0,1.6fr) minmax(0,1fr);gap:clamp(20px,3vw,40px);align-items:start}
.type-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:14px}
.type{
  background:var(--white);border:1px solid var(--line);border-radius:12px;padding:22px 22px 20px;
  transition:transform .25s var(--ease),box-shadow .25s var(--ease),border-color .25s var(--ease);
}
.type:hover{transform:translateY(-3px);box-shadow:var(--shadow-md);border-color:rgba(0,219,152,.5)}
.type .ic{width:44px;height:44px;border-radius:10px;background:var(--black);color:var(--green);display:grid;place-items:center;margin-bottom:14px}
.type .ic svg{width:22px;height:22px}
.type h3{font-size:1.12rem;letter-spacing:-.01em;margin-bottom:6px}
.type p{margin:0;font-size:.92rem;color:var(--ink-2);line-height:1.5}
.type .for{display:block;margin-top:10px;font-family:var(--action);letter-spacing:.08em;text-transform:uppercase;font-size:.68rem;color:var(--green-deep)}
.deliver{background:var(--black);color:var(--white);border-radius:14px;padding:26px 26px 24px;position:sticky;top:calc(var(--header-h) + 20px)}
.deliver h3{font-size:1.25rem;margin-bottom:6px}
.deliver > p{color:var(--on-dark-2);font-size:.92rem}
.deliver ul{display:grid;gap:9px;margin:16px 0 22px}
.deliver li{display:grid;grid-template-columns:20px 1fr;gap:10px;font-size:.92rem;line-height:1.4}
.deliver li svg{width:18px;height:18px;color:var(--green);margin-top:1px}
.deliver .btn{width:100%;justify-content:center}
@media (max-width:1000px){.types-layout{grid-template-columns:1fr}.deliver{position:static}}
@media (max-width:640px){
  .type-grid{grid-template-columns:1fr}
  .types-head{grid-template-columns:1fr}
  .types-head .seal-lg{width:110px;height:110px;order:-1}
}

/* ---------------- search mock-up in the "why Google Ads" band ---------------- */
.serp{background:var(--white);color:var(--ink);border-radius:14px;padding:16px 18px 18px;margin:26px 0;box-shadow:var(--shadow-lg);max-width:520px}
.serp-bar{display:flex;align-items:center;gap:10px;border:1px solid var(--line);border-radius:999px;padding:9px 14px;font-size:.92rem;margin-bottom:14px}
.serp-bar svg{width:16px;height:16px;flex:none}
.serp-bar .q{flex:1;min-width:0}
.serp-bar .caret{display:inline-block;width:1px;height:1em;background:var(--ink);vertical-align:-2px;margin-left:1px;animation:caret 1s steps(1) infinite}
@keyframes caret{50%{opacity:0}}
@media (prefers-reduced-motion:reduce){.serp-bar .caret{animation:none}}
.serp .spon{font-size:.78rem;font-weight:700;margin-bottom:8px}
.serp .site{display:flex;align-items:center;gap:10px;font-size:.8rem;line-height:1.25}
.serp .site i{width:26px;height:26px;border-radius:50%;background:var(--black);display:grid;place-items:center;flex:none}
.serp .site i::before{content:"";width:9px;height:9px;border-radius:50%;background:var(--green)}
.serp .site small{display:block;color:var(--ink-3)}
.serp .hl{display:block;margin:8px 0 4px;color:#1a0dab;font-size:1.12rem;line-height:1.3}
.serp .desc{font-size:.85rem;color:var(--ink-2);margin:0;line-height:1.5}
.serp .ext{display:flex;flex-wrap:wrap;gap:6px 14px;margin-top:8px;font-size:.82rem;color:#1a0dab}

/* the strategy session label is longer than the shared buttons were drawn
   for, so on a phone it may wrap rather than push the page sideways */
@media (max-width:560px){
  .btn{white-space:normal;text-align:center;line-height:1.2}
  .hero-actions .btn{width:100%}
}

/* ---------------- responsive: the hero video ---------------- */
@media (max-width:920px){
  .hero-viz.viz-video{order:-1;aspect-ratio:auto;padding:30px 0 42px;margin-bottom:6px}
  .hero-viz.viz-video::after{display:none}
  .fc-ad{max-width:180px;padding:7px 10px 8px}
  .fc-ad .hl{font-size:.68rem}
  .fc-stat{padding:8px 11px}
  .fc-stat b{font-size:1.3rem}
  .fc-stat span{font-size:.6rem}
}
@media (max-width:520px){
  .fc-ad .hl{display:none}
  .fc-stat small{display:none}
}

/* ---------------- case study cards that show the whole image ----------------
   short, wide ad screenshots lose their edges in the shared cropped cards,
   so these take the image's own shape and carry the caption underneath */
.shot-card.is-fit{aspect-ratio:auto;align-self:start}
.shot-card.is-fit .shot-zoom{height:auto;padding:12px 12px 0;background:var(--white)}
.shot-card.is-fit img{height:auto;object-fit:contain}
.shot-card.is-fit figcaption,
.shot-card.s1.is-fit figcaption{position:static;background:var(--white);color:var(--ink-2);padding:10px 12px 12px}
.shot-card.s2.is-fit,.shot-card.s3.is-fit,.shot-card.s1.is-fit + .shot-card{margin-top:0}

/* ---------------- "why Google Ads" band: keep her clear of the copy ----------------
   at full width the photo can only crop top and bottom, which leaves her
   under the text column. On desktop it is drawn 29% wider and slid left by
   24% of that, so she sits in the left third with her phone clear of the
   copy; the sliver it leaves on the right sits under the black gradient.
   It hangs from the top, so a tall band crops her feet, not her head;
   45% is her line in the photo if the band outgrows it */
@media (min-width:921px){
  #why{background:var(--black)}
  #why .ai-bg{overflow:hidden}
  #why .ai-bg img{
    position:absolute;left:0;top:0;width:129%;height:auto;min-height:106%;max-width:none;
    object-fit:cover;object-position:45% 10%;transform:translate(-24%,-6%);
  }
}

/* on a phone the copy would cover her whatever the crop, so the photo
   becomes a picture of its own above the copy, fading into the black */
@media (max-width:920px){
  #why{display:block;min-height:0;padding-top:0;background:var(--black)}
  #why .ai-bg{position:relative;inset:auto;z-index:0;aspect-ratio:4/3;max-height:70vh;overflow:hidden}
  #why .ai-bg img{object-position:42% 30%}
  #why .ai-bg::after{background:linear-gradient(180deg,rgba(0,0,0,0) 55%,rgba(0,0,0,.65) 82%,var(--black) 100%)}
  #why .ai-grid{margin-top:-48px;position:relative}
}
@media (max-width:600px){
  #why .ai-bg{aspect-ratio:4/5}
  #why .ai-bg img{object-position:40% 20%}
}

/* ---------------- landing pages built for Google Ads ----------------
   white rather than off-white, so it reads apart from the services above.
   Each card is the first screen of a tall page */
.lps{background:var(--white)}
.lps .slide{border:1px solid var(--line);box-shadow:none}
.lps .slide .shot{aspect-ratio:16/10;padding:0}
.lps .slide .shot img{object-fit:cover;object-position:top}
.lps .slide .meta{border-top:1px solid var(--line)}

/* the lightbox opens a full page zoomed: it fills the frame width and
   scrolls straight down, the way the page itself does */
.lightbox.is-image .zoom-hint{display:block}
.lightbox.is-zoomed .zoom-hint{display:none}
.lightbox.is-image.is-zoomed.is-tall .frame{width:min(1200px,100%)}
.lightbox.is-image.is-zoomed.is-tall .zoomwrap{place-items:start center}
.lightbox.is-image.is-zoomed.is-tall img{width:100%;max-width:100%;height:auto;max-height:none}