The Google Ads agency for UK doctors and clinics

Google Ads for doctors that book consultations. Not just clicks.

Google Ads for clinics and private practices that want to know what every pound bought, tracked from the first search to the booked procedure.

Medical only. Since 2011, nothing else.
Every call and form traced to the keyword that produced it
Search, Maps, Performance Max, YouTube and remarketing
Checked against Google's healthcare policies, GMC and ASA rules before launch

Book a free Google Ads strategy session Contact Us 30 minutes. No pitch deck. We open your ad account, or your competitors' ads, live.

Sponsored laser eye surgery London The Harley Street Eye Centre

5.8xreturn on Google Ads in 12 monthsBritish Face Clinic, Harley Street

£51.66average cost per conversion, last 30 daysThe Harley Street Eye Centre

Sponsored deep plane facelift near London British Face Clinic

5.0 ★★★★★ Google Reviews

Google Partner Certified Google Ads agency

As featured in

Google Ads shouldn't feel like a tax.

Every month the invoice from Google arrives. Nobody can tell you which patients it paid for. This is a letter about fixing that.

Dear Clinic Builder,

Right now somebody within ten miles of your clinic is typing the name of your procedure into Google. They are not browsing. They have decided. They are choosing between you and two other clinics, and they will choose in the next few minutes.

The clinic that appears first gets the call.

Very often, it isn't yours.

Or it is, and that is almost worse. You are paying for the top spot, the clicks are coming in, and the diary looks exactly the same as it did before. Google will always spend your budget. Spending it on patients is a different skill.

So you hired somebody. An agency that set up the account, sent a report full of impressions and click-through rates, and went quiet when you asked how many consultations it produced. At some point you started to wonder whether paid search works for a clinic at all.

It does. But only when somebody tracks every click to a booked procedure, and switches off everything that doesn't get there.

So do not believe a word we say. There are dozens of live ad screenshots further down this page, real cost-per-conversion figures, and the names of the clinicians who will confirm all of it. Read them, then decide.

Huyen Truong, MBAFounder, OMD

**Mr Hakam Ghabra**The Harley Street Eye Centre, London

**British Face Clinic**Harley Street, London

**Mr Hazem Alfie**Delta Clinics, Harley Street

**Mr Hyder Ridha**HR Plastic Surgery, London

**Mr Aftab Siddiqui**Breast and Body Clinic UK, Manchester

Tap to play

You can't put clicks in your diary.

Most PPC agencies will send you a dashboard. Impressions. Clicks. Click-through rate. A quality score with a little green arrow.

Here is the problem. A click is something you paid for, not something you earned. No patient has ever booked a consultation because your click-through rate went up half a point.

So we track the numbers that matter: what each enquiry cost, how many booked, and what those procedures were worth. From the search to the treatment room. Ask your current agency for your cost per booked patient. We'll wait.

Return on Google AdsBritish Face Clinic, Harley Street. 12 months.

£0

Cost per conversionThe Harley Street Eye Centre. Last 30 days.

More paid search conversionsChelsea Cosmetics. 8 months, on a quarter of the budget.

They have also helped us with our SEO and with our paid Google campaign. We have seen an increase in our practice with a ROI of around 5.08.

Mr Mrinal SupriyaBritish Face Clinic, London, Milton Keynes and Northampton

2,889leads from Google Ads in a year

44procedures booked from those leads

£230,875revenue traced back to the campaign

Google Ads only, twelve months. A 5.8x return on the campaign.

Results

Ads you can screenshot.

Real Google Search, Maps and Shopping ads for real clinics, grouped by specialty. Plus the account behind them.

Every screenshot below was taken from a live client campaign. Tap a specialty, then swipe through the ads.

Landing pages

Landing pages built for the click.

A patient who searches "breast augmentation London" should land on a page about breast augmentation in London, not on your home page. These are pages we designed, wrote and sent Google Ads traffic to.

One procedure per page, the price question answered, and one obvious next step. Tap any page to scroll through it the way a patient does.

Case studies

How it happened. Clinic by clinic.

What they started with, what we did inside the ad account, and what it cost per patient afterwards.

Google Ads for medical practices that would rather be with patients than in an ad account.

One rule: we only work with healthcare. Whatever you practise, we already know your procedures, what your patients type into Google, and what Google's healthcare policies and your regulator will and won't let an advert say.

Hair transplant clinics

Plastic surgeons

Ophthalmologists

Dermatologists

Orthopaedic surgeons

Aesthetic clinics

Men's and women's health

Weight loss surgery

Rheumatologists
Vein clinics
Vasectomy clinics
Dentists
Neurologists
Mental health clinics
Chiropractors
GP practices

Google Ads for dentists, vein clinics, GP practices and the rest. If you treat patients privately, you are on this list.

Clients

Some of the clients we work with.

Services

Google Ads management for doctors, campaign by campaign.

Google Ads for healthcare is not one product. Not every campaign type suits every clinic, so we start with the one closest to a booked patient, prove it pays, then add the next.

Google Search ads

The advert at the top of the page when a patient types your procedure and your town. Tight ad groups, so the ad answers the search almost word for word.

Where most clinics should start

Google Maps and local ads

Your clinic pinned above the map results for "near me" searches, with directions, reviews and a call button. Each location gets its own catchment.

Clinics with one or more addresses

Performance Max

One campaign across Search, Maps, YouTube, Gmail and Display, steered by your conversion data. Only switched on once the tracking is good enough to steer it.

Accounts with clean conversion data

Remarketing

Most patients research for weeks before a procedure. Remarketing keeps your clinic in front of the people who visited, read the price page and left, within Google's healthcare rules.

High-value, long-decision procedures

YouTube ads

Your surgeon explaining the procedure to the people already searching for it. Video builds trust faster than any headline can, and we can film it for you.

Surgeons happy on camera

Display, Demand Gen and Shopping

Image and Gmail placements for awareness, and Shopping campaigns for clinics that sell skincare or medical products online.

Brand building and medical eCommerce

Our 6-step medical Google Ads process.

It is a sequence, not a menu. Nothing is spent until the first two steps are done, because an account you can't measure is an account you can't improve.

Three of the team reviewing a client account together on screen

Check before you spend.

The first fortnight is spent making sure the account can't be suspended and every enquiry can be counted.

1
Compliance checkYour services, your clinic and the first ad copy checked against Google's healthcare and medicines policies, GMC guidance and ASA rules. When a procedure sits in a grey area, we ask Google before launch, not after a suspension.
2
Tracking that counts patientsCalls, forms, WhatsApp and bookings, each traced back to the campaign and keyword that produced it, and wired into your CRM so we can see which leads booked.

Two of the team going through a plan on a laptop

Buy the most valuable traffic first.

Whatever the budget, it goes first to the searches closest to a booked procedure.

3
Competitor and keyword researchYour direct competitors, the national chains bidding on your procedure, and the gaps between them you can advertise into profitably now.
4
Landing pages and ad copyA dedicated page for each priority procedure, so the click lands on the answer to the search, not on your home page.

Two of the team talking through results at the office table

Launch, then improve every month.

Month one gives you leads and data. Month three is where cost per patient starts to fall.

5
Run the first profitable campaignsTight ad groups for the procedures you want to grow, collecting real search and enquiry data from the first day.
6
Optimise and reportWasted search terms cut, bids moved to what books, quality scores raised. Enquiries, consultations and procedures in a written monthly report. If a number cannot be traced to a patient, it does not make the report.

She has already decided. She is choosing who to call.

Someone searching "laser eye surgery London" at lunchtime is not researching. They want a clinic, today. Google Ads puts you in front of them in days, not months.

Paid search is the only channel where you choose the procedure, the postcode and the hour, and know by Friday whether it worked. You only pay when someone clicks, and with proper tracking you can see exactly what each patient cost. It is also the fastest way to set money on fire, which is why the tracking comes first.

See the live ads

Doctors on camera. Unscripted.

In their own words, with the numbers they can prove. Tap to play.

"Within the first month, we had already brought our cost per click down to less than half. The team also put proper effort into tracking, especially around phone calls, which is important because it helps me understand where enquiries are coming from. This clinic is me, basically. I needed to hand it over to a safe pair of hands, and with OMD, I felt comfortable doing that."

Mr Hakam GhabraClinical Director, The Harley Street Eye Centre, London

"They organised the website in a way that is easier for the clients to go through. We found that we are spending almost one-fourth of our previous budget and getting double the conversion, which is a great deal to achieve in a short period of time."

Dr Mark AttallaCosmetic Surgeon, Chelsea Cosmetics, Melbourne

"OMD devised a comprehensive plan to overhaul my entire website, repositioning it as the go-to Mummy Makeover expert. They initiated a Google Ads campaign to swiftly generate traffic, and the results became notably significant after the first 6 months."

Mr Hyder RidhaPlastic Surgeon, HR Plastic Surgery, London and Hertfordshire

"I have seen an increase of almost 730% in the total number of leads or enquiries that come to the clinic, and that also reflects on the total number of patients I have been operating on. They are very able to do what they promise."

Mr Hazem AlfieConsultant Plastic Surgeon, Delta Clinics, London

Three of the team reviewing client results together

London office19 Portland Place
London W1B 1PX
+44 20 4572 2823

Before you book, three things need to be true.

This is not for everybody. Google Ads rewards clinics that can measure and follow up, and punishes clinics that want to switch it on and forget about it. So, honestly:

You have a procedure worth advertising, and the capacity to take more of it. Ads amplify demand for something specific. "We do everything" campaigns spend everything.
Your team answers the phone and follows up fast. A paid enquiry that waits two days for a call back is money you have already spent. We can build the follow-up system with you, but somebody has to say hello.
You can give it three months. Leads come in the first weeks. Cost per patient comes down as the data builds. Month three is usually where the account starts to look very different from month one.

If that is you, the next step is a free 30-minute Google Ads strategy session from our London office. We will open your account, or your competitors' ads if you are not running any, while you watch, and tell you what we would change first.

New clinics a month. Setting up compliance, tracking and landing pages properly takes our senior team time, so we cap it. If this month is full, we will tell you the date the next place opens.

P.S. Every day the clinic above you in the ads takes the call, they also take the review, the referral and the repeat patient that comes with it.

Book a free Google Ads strategy session

Where we are

Two London offices.

Strategy sessions run from either one, and you are welcome to come in.

Harley Street

19 Portland Place
London W1B 1PX

+44 20 4572 2823

Mayfair

3rd Floor, 45 Albemarle Street
Mayfair, London W1S 4JL

+44 20 4572 2823

Sensible questions, straight answers.

The swagger stops here. These are the questions UK clinic owners ask us about Google Ads on strategy sessions, answered the way we answer them.

How quickly will Google Ads bring in patients?

Usually within the first two weeks of launch, once compliance and tracking are in place. That is the point of paid search: there is no waiting for rankings. What takes longer is getting the cost per patient down, which typically improves over the first three months as the account collects real enquiry data.

How much should a clinic spend on Google Ads?

It depends on your procedure, your city and how many patients you can take. Competitive procedures in London cost more per click than the same search in a smaller town. As a starting point, we recommend a minimum ad budget of about £1,500 a month. On the strategy session we look at real search volumes and click prices for your procedures and give you a budget range with an expected cost per enquiry, before you commit to anything. Your ad spend is paid directly to Google, so you always see exactly what was spent.

What does your Google Ads management cost?

Our management fee is separate from your ad budget, which you pay to Google directly. The fee depends on the number of campaigns, locations and landing pages involved. You will get a written proposal after the strategy session, not a menu.

Will Google let us advertise our treatments?

Mostly, yes, but healthcare is one of Google's most restricted categories. Prescription medicines, some cosmetic procedures, weight loss, and anything that implies a guaranteed result each come with their own rules, and some need certification first. We check every service and every advert before launch, and when something sits in a grey area we ask Google directly rather than risk a suspended account.

Do you guarantee a number of leads or the top ad position?

No. Nobody honest can promise a fixed number of patients from an auction they don't control. What we do is set benchmarks up front for cost per enquiry and cost per booked patient, measure against them every month, and show you the same screenshots and account figures we show on this page.

We already run Google Ads. Can you audit our account?

Yes, and that is a good use of the free strategy session. We will look at your search terms, structure, tracking and landing pages with you, live. Most clinic accounts we open are paying for searches that will never book, or counting things as conversions that are not patients.

Who owns the ad account?

You do. We work inside an account in your name, billed to your card, so the history, the data and the campaigns stay with your clinic whatever happens. No lock-in on the account itself.

Is Google Ads for doctors different from any other industry?

The auction works the same way. Everything around it does not. Healthcare policies restrict what an advert can claim and which treatments can be promoted at all, certain terms need certification before they run, and a misjudged phrase can get an account suspended rather than a keyword rejected. On top of that, one booked procedure is worth hundreds of clicks, so the arithmetic rewards precision over volume.

Should we run Google Ads or SEO?

Run both if you can. Ads give you patients next week and stop the day you stop paying. SEO takes months to build and then keeps paying back. Most of our UK clients use Google Ads to fill the diary in the first few months while their medical SEO matures, then rebalance the budget once organic enquiries take over.

Contact us.

Tell us about your clinic and the procedures you want more of. We will come back to you within one business day.

Prefer to pick a time?

We open your ad account, or your competitors' ads, live while you watch
You leave with a budget range and an expected cost per enquiry, whether or not you hire us
No pitch deck, no pressure, and we will tell you if we are not the right fit

Prefer to talk now? +44 20 4572 2823